Multi-media coverage for London 2012's 'A Summer Like No Other' celebrations used TV Everywhere's Mstorer digital asset management system and VidStorer content delivery network.
Working with TVE partner 1080 Media, TV Everywhere created a customised social digital asset management system used by Pete Webb Photography (PWP)'s team of specialist photographers and 1080 Media’s TV crews, These were deployed throughout the capital for 63 continuous days, working in shifts to manage the demands of the project. The photos and videos were edited on site at events then uploaded to Mstorer’ so that staff at the Greater London Authority could swiftly access and distribute the resources and distribute them to the global media. A total of over 22,000 images and 200 edited videos were delivered via the system.
TVE CEO Iolo Jones commented ‘’as well as making it easy to upload, version, control and distribute videos and images around the world, adopting our Mstorer system meant that a record of these unique events is now preserved in a library for posterity and are instantly accessible online. We continued to evolve the system to meet demands as the project moved along, which has helped develop this into what we believe is a world beating system that could be utilised by any company or authority requiring a secure but flexible archive.”
Di Henry, the Programme Director of Look & Celebrations for GLA said, ‘’we chose 1080 Media because we were impressed by their approach to all of the criteria in the tender, and were attracted to a strong technical and creative proposal which delivered some outstanding coverage and really helped capture the Mayor’s ‘Summer Like No Other’’.
For examples and information visit www.molpresents.com
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